One Million Stories. One Hundred Cultures. One Road.
Highway 51 is the ribbon tying the North to the South, stretching from the tip of Northern Wisconsin to within miles of Louisiana's Gulf Coast. Bisecting the country, this road offers travelers a true "slice" of Americana. Beloit is the starting point for your Wisconsin Highway 51 experience.
Make your first stop at the Beloit Visitor Center, 500 Public Ave., located conveniently on Highway 51 as it winds its way through downtown Beloit. When you're there pick up your official Highway 51 Passport and Travel Map, then point north and head off on your Highway 51 journey.
Visit the official Explore Highway 51 website for great packages and other ways to enjoy the ride! Click here to go to the official Higway 51 website.