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Kids at Double B Farm

Media room

Looking for information about the Beloit area? We can help with story ideas, itinerary suggestions, images, video, and anything else you may need. Scroll through the media gallery for stunning imagery or read about recent news in the Beloit area tourism industry.



Continuing to transform the Greater Beloit area as an extraordinary place to live and as a preferred travel destination in the Midwest.



We are Greater Beloit’s tourism champion using our expertise to generate positive economic impact and to create a vibrant community for residents and visitors.

about beloit

Since it’s inception, Beloit has seen nearly 180 years of American history unfold. The town played a role as a way station on the Underground Railroad and actively participated during the Industrial Revolution, thanks to the ingenuity of its citizens. Fast-forward a century to find Beloit’s workforce helping to meet production demands during WWII. During this time, the invention of Korn Kurls made big waves in the food industry. Innovation is still thriving in Beloit; only now, there’s a little more fun involved. Tech-savvy, forward-thinking businesses are building their enterprises in the little town that could. Take a look at the historical timeline to view some of Beloit’s rich history.

Image Gallery

We want to ensure you have the perfect picture of Beloit to enhance the story you are working on. We have a number of images available for use.

It is Visit Beloit’s policy to restrict the use of its photography to media, the promotion of the city for non-commercial use, and to other non-profit organizations. The policy is in place for the general promotion of the Beloit area for business development and tourism, and to protect the rights of the photographers with whom we work. Please note that photo credits must be used at all times!

If you find photo(s) in the gallery you wish to use, please email the Director of Marketing & Public Relations. If you require an image for commercial use, we would be pleased to provide you with a list of excellent local photographers.

Two children play atop a brightly painted turtle play structure at a playground in Beloit, WI.

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in the news


Visit Beloit Receives DMAP Designation from Destinations International

Visit Beloit Announces Hiring of Director of Marketing and Public Relations


Plan Your Next Getaway With These Exciting Destinations—Milwaukee Magazine

Beloit Delicious: Top Spots for Food & Drink—Travel Wisconsin

8 Amazing Experiences In Lovely Beloit, Wisconsin—Travel Awaits

Wisconsin man’s VetsRoll program honors older veterans—Reserve and National Guard Magazine

Romantic Escapes Await In Beloit—BRAVA Magazine

A Weekend in Beloit—FabWI

Dog-Friendly Weekend Getaway – Beloit, WI—That Wisconsin Couple

Beloit Rock City—Northwest Quarterly Live

Put the “Win” in Winter—Northwest Quarterly Live

Why Wisconsin: Beloit—Martinique Lewis, award-winning diversity in travel consultant

The Best of Wisconsin Meetings 2022

Destination Janesville & Beloit—Wisconsin Meetings

Celebrating The Holidays In Beloit—BRAVA Magazine

Uncovering Wisconsin’s Hidden Gems: Beloit—Madison Essentials

9 Phenomenal Things To Do In Beloit, Wisconsin—Lori Loves Adventure

10 Best Weekend Trips From Chicago For A Fabulous Getaway—Cheerful Trails

Follow The Footsteps Of Freedom Seekers—Pamela Dittmer McKuen in Loop North News

15 Amazing Christmas Light Displays in Wisconsin

Visit Beloit Wisconsin—Fox Valley Magazine

11 Charming Small Towns To Visit In Southern Wisconsin—by Sue Reddel & Diana Laskaris

Travel: Wisconsin Small Towns—Lavendar Magazine—by Carla Waldemar

Rock River Reinvention in Beloit, Wisconsin—Katherine Tandy Brown Small Market Meetings

Why Rock County Should Be Your Next Wisconsin Getaway—Pamela McKuen Urban Matter

Top Spots for Small Meetings in Rock County, Wisconsin—Corporate Event News

Best Paddling Towns: Upper Midwest USA—Mens Journal

Top Reasons to Visit Rock County—Robin Raven, Forbes

Comeback Towns—Minnesota Good Age

Southern Wisconsin offers and escape ‘away from it all’ by Steve Ahillen

Wisconsin’s Waterfront Cities—Group Travel Leader

Sports Planning Guide Tours Wisconsin

Beloit, WI, Both Hip & Historic—Vanessa Orr

Battling Big, Bad Zombies in Beloit, WI—Every Road A Story

Romantic Hotels in North America—McCool Travel


Buzzed Into Madison—Channel 3000  6/29/2022

Discover Wisconsin—S32 Ep. 7  2/17/2022

Buzzed Into Madison (Segment 1)—Channel 3000  6/14/2019

Buzzed Into Madison (Segment 2)—Channel 3000  7/25/2019


Selling Meeting Destinations Must Go Beyond Marketing  9/7/2022

Beloit – Friday music in the park, the baseball stadium and movies in the park, farmers market, indoor golfing, and music on the river  6/8/2022

City of Beloit shows it’s pride with 608 day—23 WIFR  6/8/2021

Tourism figures nearing pre-pandemic levels—Beloit Daily News  11/8/2021

Growth Relies on Various Factors—Beloit Daily News  10/6/2021

Visit Beloit looks back on rebound year—Beloit Daily News  9/9/2021

Local tourism to Beloit picks up in 2021—Beloit Daily News  8/12/2021

10 Restaurants worth the trip (even if it’s for carryout)—Madison Magazine  10/22/2020

Rock County businesses sign “Stay Safe” pledge to follow health guidelines  10/12/2020


Travel Wisconsin: Beloit—620WTMJ

What’s Happening-WCLO

Break the Ice Media interviews Destination Marketers  8/24/2022

Travel Planners Radio Show with Kevin & Sue McCarthy  9/17/2020

Travel Wisconsin: Gems of Southern Wisconsin Getaway-620WTMJ  6/10/2020

Journeys of Discovery: Flourishing Beloit, Wisconsin by Tom Wilmer  9/3/2019

Beloit Official Visitor Guide

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