Going into the fifth year with a mobile welcome center, Visit Beloit will be revamping their outbound marketing efforts in 2018 with a complete rebranding of the promotional team and vehicle. The Beloit RockStars will debut in May featuring a brand-new logo, mobile welcome center vehicle wrap, and apparel!
The Beloit RockStars will spend approximately 75% of their outreach efforts promoting the Beloit region outside of the Stateline area. They will go on tour to destinations such as Kenosha, Madison, and Milwaukee in Wisconsin, Dubuque, Iowa, and both the Chicago suburbs and northern portions of Illinois handing out information about travel-related businesses and promoting Beloit as a destination to visit.
The team of four individuals will utilize a photo booth to drive interaction with potential visitors, as well as to generate traffic and utilization of the Visit Beloit social media accounts. They will also be collecting e-mail addresses to add to the Visit Beloit e-newsletter list which allows us to increase the exposure of area events to potential visitors outside of this area. Additionally, three monthly drawings will be available for one lucky person to win a $500 prize package to visit Beloit.
Visit the RockStars at one of their stops on their tour and enter to win a Build-Your-Own Beloit Advenure valued at $500!
Education: Senior at St. Norbert College pursuing a degree in Communication and Women and Gender Studies.
Favorite thing about Beloit: I love how the Beloit community is constantly evolving and transforming! From the new local businesses that continue to pop up, to the renovations of historic landmarks, to the continuous beautification of local parks, there is always something new and fun being done to make Beloit an even more remarkable place to live and work.
One goal for this summer as a Visit Beloit Rockstar: This summer I hope to refine my social media skills when it comes to knowing content people like to see and read with the hopes of attracting more frequent likes, shares, and comments to all Visit Beloit media content.
Salma Mohammad Ali
Education: Sophomore at Beloit College pursuing a degree in Economics and Mathematics
Favorite thing about Beloit: Right now, it’s de-stressing and feeding my sweet tooth at Flying Pig. My friends and I love walking to this colorful sweet shop downtown for some bubble tea or double chocolate chip cookies!
One goal for the summer as a Visit Beloit RockStar: As a Rockstar, I hope to learn more about the treasures that Beloit has to offer and share them with the Beloit community and beyond. I really look forward to meeting new people and connecting their interests with what Beloit offers. I am confident this will be a very enjoyable experience and will also help improve my interpersonal skills!
Education: Senior at the University of Wisconsin-Whitewater pursuing a degree in Marketing
Favorite thing about Beloit: My favorite thing about Beloit would be its diversity and inclusivity within the community.
One goal for the summer as a Visit Beloit RockStar: One of my goals as a Rockstar this summer is to reach out to individuals who have never heard of Beloit and invite then to experience all that the city has to offer such as, events, activities, and fine dining.
Education: Senior at the University of Wisconsin- Stout pursuing a degree in Hotel, Restaurant and Tourism Management and Business Administration
Favorite thing about Beloit: My favorite thing about Beloit is the variety of events, attractions and businesses in the area as well as the amount of new things that are being developed. I am excited to get out and explore the busy city this summer and experience as much of Beloit as I can!
One goal for the summer as a Visit Beloit RockStar: A few goals that I have during my time as a RockStar this summer are to make appearances at 30 events both local and outside of Beloit, and to continue to update the Visit Beloit website with new information to keep the community up to date on all of the wonderful things going on around town.