Educating residents, visitors, and stakeholders to better understand the programming and funding of Visit Beloit.

Beloit Convention & Visitors Bureau, Inc., doing business as Visit Beloit, is a private, non-profit 501(c)(3) organization. We have been in existence since 1987 working directly with the city of Beloit as their official tourism entity. Since then, our organization has grown, both in capacity and purpose, to serve the entire stateline region.

Our organization seeks to deliver inspiration and market to people that are thinking of traveling in the Midwest. The majority of our funding is provided by room tax collections which are collected from individuals staying in our local lodging properties. This information is provided because we are fully transparent with how we are funded, how we allocate these funds, our operations, and the results that we seek to achieve.

By promoting the tourism industry locally, we are helping put people to work, as well as making this region a fabulous place to live. We consider our work an investment into our community and our residents. As stated before, our work is almost funded exclusively by those who visit our city and not by the people that live here. We continue to thank everyone, but especially our local, state, and nationally elected officials for their never-ending support of our industry.


We are Greater Beloit’s tourism champion using our expertise to generate positive economic impact and to create a vibrant community for residents and visitors.


Continuing to transform the Greater Beloit area as an extraordinary place to live and as a preferred travel destination in the Midwest.

Visit Beloit Bylaws
2020 Visit Beloit Budget
Visit Beloit Key Performance Indicator Dashboard (coming soon)
Visit Beloit 2019 Annual Report (coming soon)
Visit Beloit ​Board Meeting Minutes (most recent approved meeting)
Visit Beloit Audited Financial Statements: 2019, 2018, 2017
Visit Beloit 990 Tax Returns: 2019, 2018, 2017
Transparency of Expenditures of Public Funds Policy
Conflict of Interest Policy
Executive Compensation Policy
Board of Directors
Tax-Exempt Status


  • Developing the property at 656 Pleasant Street in downtown Beloit as the new home to Visit Beloit. The organization will complete a renovation to the existing church in 2020’s phase one to create a new events venue and temporary offices. The future second phase of the project will be an addition to the south of the building to create an office complex and meeting space.
  • Premiered a full episode of “Discover Wisconsin” which showcases several of Beloit’s newest businesses during the 2020 Beloit International Film Festival.
  • Increasing media outreach to boost positive media coverage and attract travel journalists, bloggers, and influencers to share Beloit’s attractions and appeal as a vacation destination with their followers.
  • Coordinated the rebranding with three other organizations of the “Vision Beloit partners” to the “Greater Beloit Partnership” to promote Beloit as a destination and, ultimately, contribute to positive economic growth and development.
  • Attempting to secure several regional and national sports tournaments, which will be utilizing the YMCA Sports Complex among a number of other facilities.
  • Completing a long-term project for the organization by applying for the widely recognized Destination Marketing Accreditation Program which indicates we meet the highest standards of quality and service as a destination marketing and management organization.
  • Launched the new Inspiration Guide that has been designed to inspire visitors using less text and more striking photographs. The guide will again be translated into Spanish.
  • Coordinating the promotion of the Beloit and Beyond Craft Beer Trail which will encourage visitors to purchase a craft beer at six participating establishments over the course of at least three days. After receiving a stamp at each location, they can turn their passport in for a free t-shirt.
  • Continuing our Joint Effort in Tourism grant program which has provided more than $350,000 to area tourism-related organizations and events.
  • Completion of a resident survey to expand our level of engagement and knowledge of how the tourism industry can provide a positive impact on our region.
  • Conducting our bi-annual visitor profile and brand perception research to determine how the consumer base is changing and how our efforts our making a positive impact.
  • Creation of a 501(c)(6) and a 501(c)(2), plus a restructuring of our existing 501(c)(3) in order to meet the future growth of the organization.