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Bright yellow fall foliage in Beloit, WI.


In Beloit, we begin our stories through our senses. We taste and smell our way through our incredible foodie scene. We feel the urge to explore and be adventurous. We listen to music carrying its way through the streets. We visually entice ourselves with arts in a variety of forms. Here you’ll find those stories along with helpful travel information.

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Win a Getaway in Beloit

Enter to win a getaway package to the Beloit area that features overnight accommodations and certificates toward great places to shop, dine, and play. With a beautiful riverfront, revitalized downtown, historic neighborhoods, and passion for the arts, Beloit offers the perfect, no-fuss getaway

beloit and beyond: cafe trail

The Beloit & Beyond Café Trail is the perfect way to have fun while out and about. And, you will receive a specialty mug! Don’t worry about drinking five beverages back to back—unless you want to—we won’t judge! Complete the trail, earn a free Café Trail mug, AND be entered to win a gift basket (like the one pictured below) with products from the cafés on the trail.

Breakfast & Brunch Spots

Beloit is a delicious destination! Below are a few of our favorite breakfast & brunch spots, but there are so many more. We have many coffee shops and cafés, locally owned restaurants, and even a working farm to give a perfect start to your day!

Beloit Official Visitor Guide

Get a free visitor guide