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Where Stories Begin


Welcome to Beloit, Wisconsin

Beloit, WI, sets the scene for your next great adventure. With a memorable foodie scene, seasonal outdoor experiences, vibrant entertainment, culturally unique arts, and much more, Beloit will inspire your senses to explore more as you create lifelong memories to weave into your life story.

Taste The Difference

Explore Beloit’s foodie scene, from legendary supper clubs to popular farmers’ markets and every cuisine in between.

Hear The Difference

Beloit’s live entertainment scene has it all: nightlife, dancing, festivals, concerts, and more.

Feel The Difference

Beloit has as much adventure as you need and the relaxation you crave all in one wonderful place.

See The Difference

Beloit’s vibrant art scene is a feast for the eyes, on display in public spaces, museums and art galleries, and on stages.


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follow us for more trip inspiration: @visitbeloit

Join our friends @wrightmuseum of Art this Saturday, June 3rd at 5:30 PM for the 65th Annual Beloit & Vicinity Exhibition, one of the oldest continuous juried art competitions in the state of Wisconsin! This event is free and open to the public.

This year, the Wright Museum is pleased to announce Carrie Johnson, Executive Director of the Rockford Art Museum, and Frank Juarez, award winning artist, educator and former gallery owner.

They have selected twenty five works that highlight the depth and breadth of our regional art.

The Hollensteiner Gallery will be open for viewing, as well as the solo exhibition of Ashely Dallas, winner of the 64th Beloit & Vicinity.

The awards will be announced at the opening of the exhibition, at 5:30pm. Refreshments and light snacks will be served.

#Beloit #VisitBeloit #art #artmuseum #SeeTheDifference #WhereStoriesBegin
Children and teens ages 4-18 are invited to experience new exciting obstacles, get muddy, stay active and have fun during the 8th annual Beloit Dirty Dash at Big Hill Park, 1201 Big Hill Road. Registration is now open for this fun mud run. 

The event will be on Saturday, Aug. 19, 2023:
• Ages 4-6: 9 a.m.
• Ages 7-12: 9:45 a.m.
• Ages 13+: 10:30 a.m.
• Family Run: 10:45 a.m.

The fee is $30/youth participant and $10/adult participant if registered by the June 30, 2023, deadline. Fees increase to $35/youth participant on July 1. Youth registration includes a T-shirt and medal. Additional shirts can be purchased until August 1 for $15 (youth sizes) or $20 (adult sizes).

Registration opened May 1, 2023, and can be made online at Eventbrite or in person at the @cityofbeloit Parks & Recreation Division, 2351 Springbrook Court, from 7am-4pm Monday-Friday.

All participants must register, including those participating in the family run. More information about the Beloit Dirty Dash can be found at

#VisitBeloit #Beloit #WhereStoriesBegin #FeeltheDifference #familytravel #kids #mudrun
The outdoor Beloit Farmers Market located in our beautiful @downtown_beloit starts this Saturday! Every Saturday now through October you can visit the second largest Farmers' Market in Wisconsin with over 130 vendors here in Beloit. It's open 8 am to 1 pm Saturdays, rain or shine. Look for food trucks, live music, and so much more!🥕🍅

#visitbeloit #beloit #downtownbeloit #farmersmarket #wherestoriesbegin #feelthedifference #tastethedifference
It's Where's Hip Grandma Wednesday!  Where am I here?  Here's your hint:  This really cool place has a focus on automobiles, but displays a little bit of everything!  This is a must-stop if you're in the area!

And the answer is:

This is the Historic Auto Attractions Museum in Roscoe, Illinois, just a few minute south of visitbeloit and only a mile off of I-90.  This museum is chock full of cars, tv memorabilia, and artifacts from American presidents and has a huge display of wax characters.  Worth a stop if you're heading that way!

#visitbeloit #historicautoattractions #enjoyillinois
Congratulations Scott and Kristine from DeKalb, IL! They have won our first quarter Beloit and Beyond Café Trail gift basket full of products from the businesses on the trail along with their Café Trail coffee mug! 

Finish the trail in Q2 to claim your coffee mug and a chance to win a gift basket >>

#VisitBeloit #Beloit #WhereStoriesBegin #TasteTheDifference #BeloitCafeTrail #coffee
What should we plant back there?
🤔 🌱
#Beloit #Wisconsin #DiveBar #DiveBarChic #VisitBeloit #DowntownBeloit #TravelWI #Brick #RedBricks #Ladder #Patio

Things to Do

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Family Fun

Grab the kids and have some fun in Beloit!


Get a passport, follow the instructions and win prizes while exploring the city!


Beer Festival, July 15, 2023


Sweet dreams are made of luxury boutiques, extended stays, and more.

What’s Happening in Beloit

Beloit Official Visitor Guide

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