
Media room
Looking for information about the Beloit area? We can help with story ideas, itinerary suggestions, images, video, and anything else you may need. Scroll through the media gallery for stunning imagery or read about recent news in the Beloit area tourism industry.
our
Vision
Continuing to transform the Greater Beloit area as an extraordinary place to live and as a preferred travel destination in the Midwest.
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Mission
We are Greater Beloit’s tourism champion using our expertise to generate positive economic impact and to create a vibrant community for residents and visitors.
about beloit
Since it’s inception, Beloit has seen nearly 180 years of American history unfold. The town played a role as a way station on the Underground Railroad and actively participated during the Industrial Revolution, thanks to the ingenuity of its citizens. Fast-forward a century to find Beloit’s workforce helping to meet production demands during WWII. During this time, the invention of Korn Kurls made big waves in the food industry. Innovation is still thriving in Beloit; only now, there’s a little more fun involved. Tech-savvy, forward-thinking businesses are building their enterprises in the little town that could. Take a look at the historical timeline to view some of Beloit’s rich history.
Image Gallery
We want to ensure you have the perfect picture of Beloit to enhance the story you are working on. We have a number of images available for use.
It is Visit Beloit’s policy to restrict the use of its photography to media, the promotion of the city for non-commercial use, and to other non-profit organizations. The policy is in place for the general promotion of the Beloit area for business development and tourism, and to protect the rights of the photographers with whom we work. Please note that photo credits must be used at all times!
If you find photo(s) in the gallery you wish to use, please email the Director of Marketing & Public Relations: tracy@visitbeloit.com. If you require an image for commercial use, we would be pleased to provide you with a list of excellent local photographers.

press requests
in the news
PRESS RELEASES
Make Music Beloit to Commence with Free, City-Wide Summer Solstice Music Festival
Visit Beloit CEO Named as an Officer Of Destinations Wisconsin
Visit Beloit Helps Beloit Bundle Up
Visit Beloit and Huddle Up Group to Release Youth Sports Facility Feasibility Study
Second Lager Than Life Beer Festival Tickets Are On Sale Now
Visit Beloit has Launched a Mobile Beloit & Beyond Outdoor Art Trail
Visit Beloit Receives DMAP Designation from Destinations International
BLOGS / ARTICLES
Spring Road-Tripping Ideas Close to Home—StatePoint Media
Plan Your Next Getaway With These Exciting Destinations—Milwaukee Magazine
Beloit Delicious: Top Spots for Food & Drink—Travel Wisconsin
8 Amazing Experiences In Lovely Beloit, Wisconsin—Travel Awaits
Wisconsin man’s VetsRoll program honors older veterans—Reserve and National Guard Magazine
Romantic Escapes Await In Beloit—BRAVA Magazine
Explore Beloit’s Arts Scene—BRAVA Magazine
Dog-Friendly Weekend Getaway – Beloit, WI—That Wisconsin Couple
Beloit Rock City—Northwest Quarterly Live
Enjoy Beloit’s Music—BRAVA Magazine
Put the “Win” in Winter—Northwest Quarterly Live
Why Wisconsin: Beloit—Martinique Lewis, award-winning diversity in travel consultant
The Best of Wisconsin Meetings 2022
Destination Janesville & Beloit—Wisconsin Meetings
Celebrating The Holidays In Beloit—BRAVA Magazine
Uncovering Wisconsin’s Hidden Gems: Beloit—Madison Essentials
9 Phenomenal Things To Do In Beloit, Wisconsin—Lori Loves Adventure
10 Best Weekend Trips From Chicago For A Fabulous Getaway—Cheerful Trails
Follow The Footsteps Of Freedom Seekers—Pamela Dittmer McKuen in Loop North News
15 Amazing Christmas Light Displays in Wisconsin
11 Charming Small Towns To Visit In Southern Wisconsin—by Sue Reddel & Diana Laskaris
Travel: Wisconsin Small Towns—Lavender Magazine—by Carla Waldemar
Rock River Reinvention in Beloit, Wisconsin—Katherine Tandy Brown Small Market Meetings
Why Rock County Should Be Your Next Wisconsin Getaway—Pamela McKuen Urban Matter
Top Spots for Small Meetings in Rock County, Wisconsin—Corporate Event News
Best Paddling Towns: Upper Midwest USA—Mens Journal
Top Reasons to Visit Rock County—Robin Raven, Forbes
Comeback Towns—Minnesota Good Age
Southern Wisconsin offers and escape ‘away from it all’ by Steve Ahillen
Wisconsin’s Waterfront Cities—Group Travel Leader
Sports Planning Guide Tours Wisconsin
Beloit, WI, Both Hip & Historic—Vanessa Orr
Battling Big, Bad Zombies in Beloit, WI—Every Road A Story
Romantic Hotels in North America—McCool Travel
TV
Get ready for the Lager than Life Beer Festival in Beloit—Good Day Stateline 5/17/2023
Discover Wisconsin—S36 Ep. 1 4/26/2023
Buzzed Into Madison—Channel 3000 6/29/2022
Discover Wisconsin—S32 Ep. 7 2/17/2022
Buzzed Into Madison (Segment 1)—Channel 3000 6/14/2019
Buzzed Into Madison (Segment 2)—Channel 3000 7/25/2019
NEWS
STATELINE: Beloit area a place of taste—Beloit Daily News 3/29/23
Beloit International Film Festival kicks off this weekend—WKOW 27 2/21/23
Selling Meeting Destinations Must Go Beyond Marketing 9/7/2022
City of Beloit shows it’s pride with 608 day—23 WIFR 6/8/2021
Tourism figures nearing pre-pandemic levels—Beloit Daily News 11/8/2021
Growth Relies on Various Factors—Beloit Daily News 10/6/2021
Visit Beloit looks back on rebound year—Beloit Daily News 9/9/2021
Local tourism to Beloit picks up in 2021—Beloit Daily News 8/12/2021
10 Restaurants worth the trip (even if it’s for carryout)—Madison Magazine 10/22/2020
Rock County businesses sign “Stay Safe” pledge to follow health guidelines 10/12/2020
RADIO & PODCASTS
On the Road with That Wisconsin Couple 6/1/2023
Travel Wisconsin: Beloit – 620WTMJ
Break the Ice Media interviews Destination Marketers 8/24/2022
Travel Planners Radio Show with Kevin & Sue McCarthy 9/17/2020
Travel Wisconsin: Gems of Southern Wisconsin Getaway – 620WTMJ 6/10/2020
Journeys of Discovery: Flourishing Beloit, Wisconsin by Tom Wilmer 9/3/2019