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Wisconsin Welcome Center – Beloit is your planning resource

Wisconsin Welcome Center – Beloit is located on Interstate 39 Northbound/ 90 Westbound just as you enter Wisconsin from Illinois. Formerly operated by the State Department of Tourism, we are currently operated locally by Visit Beloit. We enjoy serving visitors from all over the world and welcoming them to our beautiful state of Wisconsin. Our staff is trained to help with all your travel needs locally and throughout the entire state. Stop in for an Official Wisconsin State Map, a visitor guide, directions, weather forecast, information regarding road construction or just to say hello to our friendly staff. Get out and stretch your legs, take your canine friends to the Pet Area provided, have a picnic, quench your thirst and grab a snack. Let us help you with your travel needs and enjoy your stay. Welcome to Wisconsin!


I-39 Northbound/I-90 Westbound, Rest Area 22, Mile Marker 187, Beloit, WI 53511


November 1 – April 30
Sunday and Monday: CLOSED
Tuesday – Saturday: 9:00 am-4:00 pm


Memorial Day weekend – Labor Day weekend
Monday – Saturday: 9:00 am-5:00 pm
Sunday: 10:00 am-3:00 pm


Monday – Saturday: 9:00 am-4:00 pm
Sunday: 10:00 am-3:00 pm


(608) 365-8344

DID YOU VISIT? We’d Love your feedback!

We would love to hear about your experience at the welcome center and your travels in Wisconsin. Please take this quick survey that will help us to assist you the best we can in future visits!

Travel Green in Wisconsin
Wisconsin Welcome Center – Beloit is a proud member of Travel Green and committed to sustainability.
Beloit Official Visitor Guide

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