Nature At The Confluence Nature at the Confluence (NATC) allows visitors to discover nature right in the middle of an urban area! The center is located on property surrounded by the Rock River, Turtle Creek and Kelly Creek, and you’ll find scenic beauty during every season. The campus offers a 5-acre prairie restoration, learning gardens, […]

All shirts must be picked up at: New Visit Beloit Office 656 Pleasant St.Monday-Friday8:30 am-5 pmCall in advance: 608.365.4838 or Beloit Travel Wisconsin Welcome CenterI39/I90 WB/NB-Rest Area 22 • 608-365-8344Tuesday-Saturday9 am-4 pm The Beer Trail in Beloit & Beyond is a fun way to experience great craft beers at local pubs and breweries in the […]

Café Trail in Beloit & Beyond Turn Your Passport In & Pick Up Your Mug at The New Visit Beloit Office 656 Pleasant St.Monday-Friday8:30 am-5 pmCall in advance: 608.365.4838 Café Trail in Beloit & Beyond — The perfect way to have fun while out and about. And, you will receive a specialty mug! Don’t worry […]

The Win a Getaway to Beloit April Sweepstakes Package Includes: A one-night stay at one of Beloit’s luxury boutique properties, Ironworks Hotel The Ironworks Hotel has gorgeous suites featuring industrial charm and modern amenities. The luxury suites include a two-sided gas fireplace with a sitting area, queen-sized sofa sleeper, spa-like bathrooms, plush robes, minibar, and […]

The Rockton River Market is all about fun, and features a great variety of vendors, food, and drinks in downtown Rockton! The market is held every Wednesday from 4-8 pm June through August at Settlers Park, 125 E. Hawick Street. The market offer an eclectic mix of food and vendors selling a variety of goods. […]

Beloit College Powerhouse Don’t let that smokestack fool you—this is no factory. This is the Beloit College Powerhouse, a $38 million project that repurposed the decommissioned Blackhawk Generating Station into a 120,000 sq. ft. student union, recreation center, and athletics facility on the Rock River. The Powerhouse is a first-of-its-kind facility in the country designed […]

November 266:00-8:00 pm For 29 years, the Downtown Beloit Association has organized the Grand Lighted Holiday Parade. The Grand Lighted Holiday Parade offers an impressive schedule of events and attracts thousands of local community members and visitors alike. Live music, free hot chocolate, photos with Santa and Mrs. Claus, and decorative floats are just a […]

Even during a pandemic, new things in the Beloit area continue to develop! There are many things under construction or newly opened. Take a look at just a few below. Wright & Wagner Lofts—Opening Soon Wright & Wagner Lofts is Hendricks Commercial Properties’ newest residential development in Downtown Beloit. Located at 200 W. Grand Ave, […]

Beloit College Beloit College is situated high on a hill overlooking the Rock River in Downtown Beloit. The college was founded in 1846, making it the oldest continuously-operated college in Wisconsin. In addition, it was founded while the state was still a territory. The campus offers 40 wooded acres of winding walkways to meander along. […]