Nature At The Confluence Nature at the Confluence (NATC) allows visitors to discover nature right in the middle of an urban area! The center is located on property surrounded by the Rock River, Turtle Creek and Kelly Creek, and you’ll find scenic beauty during every season. The campus offers a 5-acre prairie restoration, learning gardens, […]

Turn Your Passport In & Pick Up Your T-Shirt Here: Visit Beloit Office656 Pleasant St.Monday-Friday8:30 am-5 pmCall in advance: 608.365.4838 or Beloit Travel Wisconsin Welcome CenterI39/I90 WB/NB-Rest Area 22 • 608-365-8344Monday-Saturday9 am-4 pmSunday10 am-3 pm The Beer Trail in Beloit & Beyond is a fun way to experience great craft beers at local pubs and breweries in […]

Café Trail in Beloit & Beyond Café Trail in Beloit & Beyond — The perfect way to have fun while out and about. And, you will receive a specialty mug! Don’t worry about drinking five beverages back to back—unless you want to—we won’t judge! In addition to prizes, the Café Trail is a great way […]

The “Win a Getaway to Beloit October/November/December Sweepstakes” Package Includes: A one-night stay at one of Beloit’s luxury boutique properties, Hotel Goodwin A chic, classic hotel inspired by the 19th century Goodwin House, Hotel Goodwin is an impeccable mixture of history and modern luxury. Each room is distinctive with eye catching art, turntables and unique […]

The Rockton River Market is all about fun, and features a great variety of vendors, food, and drinks in downtown Rockton! The market is held every Wednesday from 4-8 pm June through August at Settlers Park, 125 E. Hawick Street. The market offer an eclectic mix of food and vendors selling a variety of goods. […]

Beloit College Powerhouse Don’t let that smokestack fool you—this is no factory. This is the Beloit College Powerhouse, a $38 million project that repurposed the decommissioned Blackhawk Generating Station into a 120,000 sq. ft. student union, recreation center, and athletics facility on the Rock River. The Powerhouse is a first-of-its-kind facility in the country designed […]

November 266:00-8:00 pm For 29 years, the Downtown Beloit Association has organized the Grand Lighted Holiday Parade. The Grand Lighted Holiday Parade offers an impressive schedule of events and attracts thousands of local community members and visitors alike. Live music, free hot chocolate, photos with Santa and Mrs. Claus, and decorative floats are just a […]

Even during a pandemic, new things in the Beloit area continue to develop! There are many things under construction or newly opened. Take a look at just a few below. BIRD Electric Scooters Are Here! We are excited that BIRD is offering a premier scooter experience to get you around Beloit quickly! The company offers […]

Beloit College Beloit College is situated high on a hill overlooking the Rock River in Downtown Beloit. The college was founded in 1846, making it the oldest continuously-operated college in Wisconsin. In addition, it was founded while the state was still a territory. The campus offers 40 wooded acres of winding walkways to meander along. […]