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Visit Beloit Helps Beloit Bundle Up

FOR IMMEDIATE RELEASE – October 20, 2026

BELOIT, Wis. – During the months of September and October, Visit Beloit invited residents to drop off new or gently used coats, snow pants, sweaters, hats, and mittens as part of their Beloit Bundle Up campaign. Donations were accepted at several locations throughout the city, including Visit Beloit, the Wisconsin Welcome Center – Beloit, Stateline Family YMCA, Downtown Beloit Association, and the Beloit Farmers’ Market. This year also welcomed two new drop-off locations: The Morse Group and Kerry Ingredients.

The most recent Beloit Bundle Up campaign was a great success. This year, 578 items were collected and donated to Community Action, Inc., which is a vital organization in Beloit that is doing significant work to help those in need.

The total Beloit Bundle Up donations collected were:

“Each year, Beloit Bundle Up demonstrates the very best of our community. The generosity of our donors and partners makes it possible for thousands of winter items to reach local families who need them,” said Marc Perry, Executive Director of Community Action, Inc. There is nothing quite like seeing the gratitude, relief, and smiles on people’s faces as they find coats, hats, and gloves that will help them stay warm throughout the winter. Those moments are a powerful reminder that when we work together, we can create real, lasting impact in the lives of our neighbors.”

Community Action, Inc. will host an Open House Winter Wear Distribution Event for the community at the Merrill Community Center on Saturday, October 24, 2026, from 9 a.m. to 12 p.m.

“More than 550 winter clothing items donated by our generous community will help keep Beloit-area residents warm during the colder months,” said Celestino Ruffini, CEO of Visit Beloit. “We’re incredibly grateful for the continued support and generosity that made this year’s drive such a success. Every donation makes a difference, and we’re proud to help bring comfort to those in need.” This is the sixteenth year Visit Beloit has coordinated the Beloit Bundle Up clothing drive.

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About Visit Beloit

Visit Beloit, established in 1987, is greater Beloit’s official destination marketing organization (DMO). An accredited DMO through Destinations International’s Destination Marketing Accreditation Program (DMAP), Visit Beloit’s mission is to be greater Beloit’s tourism champion, using our expertise to generate positive economic impact and to create a vibrant community for residents and visitors. For information, visit www.visitbeloit.com.

About Destination Marketing Accreditation Program (DMAP)

The globally recognized Destination Marketing Accreditation Program (DMAP) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. With nearly 200 accredited organizations worldwide, DMAP is an internationally recognized program that is essential to the success of destinations. See the full list of accredited organizations, including Visit Beloit, at www.destinationsinternational.org.

About Community Action Inc.

Community Action, Inc. (CAI) is a not-for-profit organization offering programs to fight poverty in Rock and Walworth counties in Wisconsin. CAI develops and implements a broad range of services, including child care, pre-school and school-age programs, affordable housing, youth programs, weatherization, community organizing and development, a homeless shelter, and health education. For information, visit https://community-action.org/.


Categories: Organizational News


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