Visit Beloit Helps Beloit Bundle Up
FOR IMMEDIATE RELEASE – October 21, 2025
During the months of September and October, Visit Beloit invited residents to drop off new or gently used coats, snow pants, sweaters, hats, and mittens as part of their Beloit Bundle Up campaign. There were several drop off locations throughout the city, including the Wisconsin Welcome Center – Beloit, Stateline Family YMCA, Downtown Beloit Association, and the Beloit Farmers’ Market.
The most recent Beloit Bundle Up campaign was a great success. This year, 539 items were collected that were all donated to Community Action, Inc, which is a vital organization in Beloit that is doing significant work to help those in need.
The total Beloit Bundle Up donations collected were:
- 66 children’s coats
- 103 adult coats
- 4 blankets
- 48 clothing items
- 9 pairs of boots
- 25 scarves
- 126 pairs of gloves
- 132 hats
- 26 pants
“Every coat, hat, and pair of gloves collected through Beloit Bundle Up represents more than warmth – it represents compassion, dignity, and community,” said Marc Perry, Executive Director of Community Action, Inc. “When neighbors come together to meet a basic need, we’re not just preparing for winter – we’re building a stronger, more caring Beloit. We are especially grateful for organizations like Visit Beloit, whose generosity helps keep families safe and warm during the coldest months.”
Community Action, Inc. will host an Open House Coat Giveaway at the Merrill Community Center on Saturday, October 25, 2025, from 9 a.m. to 12 p.m.
“Ensuring everyone has access to warm clothing this winter is our opportunity to bring comfort to those in need in the Beloit area,” said Celestino Ruffini, CEO of Visit Beloit. “We’re incredibly grateful for the community’s generosity as this year’s collection surpassed last year’s total, making an even greater impact. We look forward to continuing this effort and hosting the drive again next year.” This is the fifteenth year Visit Beloit has coordinated the Beloit Bundle Up clothing drive.
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About Visit Beloit
Visit Beloit, established in 1987, is greater Beloit’s official destination marketing organization (DMO). An accredited DMO through Destinations International’s Destination Marketing Accreditation Program (DMAP), Visit Beloit’s mission is to be greater Beloit’s tourism champion, using our expertise to generate positive economic impact and to create a vibrant community for residents and visitors. For information, visit www.visitbeloit.com.
About Destination Marketing Accreditation Program (DMAP)
The globally recognized DMAP serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. With nearly 200 accredited organizations worldwide, DMAP is an internationally recognized program that is essential to the success of destinations. See the full list of accredited organizations, including Visit Beloit, at www.destinationsinternational.org.
About Community Action Inc.
Community Action, Inc. (CAI) is a not-for-profit organization offering programs to fight poverty in Rock and Walworth counties in Wisconsin. CAI develops and implements a broad range of services, including child care, pre-school and school-age programs, affordable housing, youth programs, weatherization, community organizing and development, a homeless shelter, and health education. For information, visit https://community-action.org/.
