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Saturday, SEPTEMBER 28, 2024 | 6:00-11:00pm

DEVIATE IS BACK and ready to blow your mind with a mind-bending fusion of art and music. We’re talking an electrifying art show, an epic party, and an interactive experience all rolled into one. Think cutting-edge contemporary art, live music that will leave you begging for an encore, and an industrial vibe that’s sure to get your blood pumping. And let’s not forget the mouth-watering food and drink that’ll keep you fueled all night long.

DEVIATE powered by Hendricks Commercial Properties and Geronimo Hospitality is 21 and over so leave the kids at home and get ready to DEVIATE.

DEVIATE will feature many artists from around the region showcasing their unique designs, sounds, and everything in between. The artist lineup welcomes new and returning artists and will be announced soon.

The majority of artists will be selling their artwork throughout the night. DEVIATE artists keep 100% of their sales proceeds and are solely responsible for all sales transactions. Most artists will accept cash, and some will accept card payments.

“Some of the best and most unique artists from around the region will be showcasing their work all in one space in downtown Beloit,” said Ryan Hickey, director of events and programming for Geronimo Hospitality Group. “There’s going to be something for everyone, and we’re excited to bring the community together to celebrate, collaborate and deviate.” 

The goal of DEVIATE is to create a high-energy, one-of-a-kind experience in downtown Beloit that celebrates the city’s continued growth, modernism, and growing art culture. The event will indulge the senses and push the limits of creativity and expression; expect to see live music and DJs on multiple stages, lighting landscapes, painters, photographers, dancers, sculptors, live artists, and more. 

Saturday, September 28, 2024
6pm to 11pm
DEVIATE is a rain-or-shine event and will be held both indoors and outdoors. Please watch the weather and plan accordingly.

525 Third Street, Suite 300, Beloit, WI, United States, Wisconsin
Downtown Beloit, Wisconsin, under Rakuten building’s covered waterfront pavilion; Ironworks Campus; at the intersection of Third St. and Ironworks Dr.
Free parking will be available at DEVIATE in nearby parking lots. Additional parking may be available in the streets surrounding the Ironworks Campus buildings.


Tickets will be available for purchase soon. Stay up to date by checking their website. Food vendors and pop-up bars selling alcoholic and nonalcoholic beverages will be available on-site.  

For more information on DEVIATE, visit and follow DEVIATE on Facebook and Instagram for the latest artist and event updates. DEVIATE is a 21+ event.  

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