Discover Beloit & Beyond at the Wisconsin Welcome Center – Beloit | Beloit Heritage Days

The Wisconsin Welcome Center – Beloit, operated by Visit Beloit, is staffed by “Beloit Experts”, but can also tell you all about other places to visit and explore in Wisconsin! So, come visit us during Beloit Heritage Days and get your Beloit Heritage Days passport stamped and have their wonderful staff point you in the right direction for exploring the Beloit area and beyond! “What Beloit Made, Made Beloit” is the theme for Beloit Heritage Days 2024, which honors the industries and the people that were part of building up our community. In honor of that, the Welcome Center will have “fresh from the factory” Frito-Lay Snacks available FREE for guests. Did you know that the corn curl was invented in Beloit in the 1940s?!

Friday & Saturday: 9:00 am-5:00 pm, Sunday: 10:00 am-3:00 pm
Location: I-39 Northbound/I-90 Westbound, Rest Area 22, Mile Marker 187, Beloit, WI 53511

Beloit Heritage Days We invite you to come dig up some historic adventures during Beloit Heritage Days – September 6-8, 2024. The Beloit Heritage Days Passport will guide you on your history-hunting trek throughout Beloit as you explore 14 free events & historic sites over the three day celebration. Come delve into the rich and fascinating history of the people who made this beautiful place along the Rock River their home. Beloit area organizations are offering an exciting weekend of learning, hands on activities, tours, and other fun activities for the whole family. Learn more: https://natureattheconfluence.com/beloit-heritage-days/