Chief Executive Officer
Celestino has been a lifelong resident of the Midwest. He was born and raised in central Illinois and fueled his passion for tourism in Indiana, where he graduated from Purdue University with both a bachelor’s and master’s degree in hospitality and tourism management. He later returned to Illinois to become a strong advocate for the industry, and has since planted roots right here in Wisconsin. For seven years, Celestino served as the director of sales and marketing in Galena, Illinois, one of the leading destinations in the state. Lucky for us, he joined the Visit Beloit team in the summer of 2015 as the executive director. He is thrilled to serve the Beloit region as the chief “people connector” – ensuring consumers have the Beloit region top-of-mind, connecting businesses to one of the primary industries in the U.S., and pursuing excellence among staff and board members as we strive to be a leading destination in the Midwest.
He resides in Beloit with his wife and son, and is dedicated to enjoying all that life offers.
Personally, he enjoys exploring off-the-beaten-path restaurants, geocaching throughout the region, spending time downtown with his family, and watching the community come together to celebrate at events and festivals.
Director of Sales & Servicing
Matthew is the youngest of two brothers and was born and raised in Collinsville, Illinois. He attended Southeast Missouri State University and earned a degree in sport management with a minor in business administration. He has called Beloit home since December 2007 when he took a job with the Beloit Snappers. He has been with Visit Beloit since October of 2013. As the director of sales and servicing, his main goal is to attract groups and tournaments to the City of Beloit and to help make sure that all of our visitors have a quality experience.
Matt is always willing to talk sports and has visited almost every MLB stadium in the country. Check out his ticket collection next time you swing by the office!
He recommends catching a Beloit Snappers game at Pohlman Field, enjoying a craft beer and a great view of the river at The Rock Bar & Grill, and hanging out in Riverside Park for a free concert on Friday night!
Director of Operations & Community Relations
Pam joined the Visit Beloit team in January 2017. She is thrilled to be working in beautiful Downtown Beloit! Her passion is in non-profits, having previously worked for the Humane Society of Southern Wisconsin and Girl Scouts of WI-Badgerland. Born and raised here, Pam is a true Beloiter. She graduated from UW-Whitewater with a degree in Interpersonal Communication and Environmental Studies.
She resides in Beloit with her husband, son, and two dogs, and looks forward to one day retiring on the Rock River.
Pam can be found at the Beloit Farmer’s Market on Saturdays in the summer, and at brunch downtown on the weekends. She recommends eating all the chocolate at Northwood’s Premium Confections and then burning it off with a hike at Big Hill park.
Director of Visitor Services
Terri’s passion for people and all things Wisconsin brings her back to the Visit Beloit team in 2019. She previously co-managed the Beloit Travel Wisconsin Welcome Center from 2011 – 2017 and is thrilled to be back now as Director of Visitor Services at the Welcome Center.
Her enthusiasm for tourism began at The Angel Museum where she worked as Tour Coordinator, greeting visitors and ensuring a joy filled visit for all. Her love for the hospitality industry grew and she now enjoys leading her team of Travel Information Specialists at the busiest Welcome Center in the state!
Terri was born and raised in Beloit and is in love with her community. She is a cheerleader not only for Beloit but for the whole state of Wisconsin. Road trips to Green Bay to see her grandchildren and visits to Door County with her husband in the fall are her favorites!
She personally recommends Friday night fish at The Mouse Tavern, leisurely walks along the river at Riverside Park, and indulging in delicious ice cream treats at La Michoacana Tropical Oasis in South Beloit.
Director of Marketing & Public Relations
Tracy, born and raised in Beloit, brings more than 20 years of marketing experience. She most recently owned her own graphic design business and has worked with community partners, such as Greater Beloit Economic Development Corporation, Downtown Beloit Association, and Beloit Chamber of Commerce. She has provided services to a number of greater Beloit businesses and organizations including the Rock County Development Alliance and the Beloit Janesville Symphony Orchestra.
Tracy holds a Bachelor of Fine Arts degree in Graphic Design from the University of Wisconsin, Milwaukee and is a proud alumna of the Leadership Development Academy of Rock County.
On the summer weekends, Tracy recommends live music and lunch at Fridays in the Park followed by an evening of Music on the Big Lawn, and a night cap on the riverside patio at Merrill & Houston’s or on the Rooftop at Hotel Goodwin. With her three boys, she enjoys our award winning Farmer’s Market, visiting the parks, attending Movies on the Big Lawn, and Snappers baseball games.