Welcome to Downtown Beloit

Welcome to Downtown Beloit!

Downtown Beloit Street Dance
Street Dance in Downtown Beloit

Beloit has become well-known for its historically-preserved downtown. City Center has been continuing to build and expand its businesses for more than 20 years. Downtown offers an exceptional array of boutiques, galleries, restaurants, and coffee shops. Other than this, our award-winning open-air Farmers’ Market offers more than 100 vendors!

Beloit is also home to countless displays of public art and the state’s oldest private college. Visitors also enjoy the Beloit International Film Festival, and dozens of events throughout the year – including two free summer concert series. Once you are here, you will easily see why Main Street America named Downtown Beloit as having one of the “Most Romantic Main Streets” in the country!


Shop Til You Drop!

Downtown Beloit is a shopping hub including boutiques, galleries, and unique shops.

Bushel & Peck's Local Market
Bushel & Peck’s Local Market

Bushel & Peck’s Local Market sells local pickles, jams, sauces, relishes, soups and fermented foods made by hand right in Beloit. The Market’s café also provides a pleasant place to dine, relax, and have fun.

Chic & Unique Clothing & Furniture Boutique is the place you’ll find new, re-purposed, and up-cycled clothing, jewelry, and home furnishings.

The Nest Egg has eleven rooms packed with treasure. In other words, you’re guaranteed to find something! They carry everything from accent furniture, to children’s clothing and toys, to wine racks and accessories.

Nine Bells & Cat Tails

Nine Bells & Cat Tails features the talents of local artists while opening up your world to metaphysical wonders.

Pizzazz Gift Boutique is a super cute clothing store offering a large variety of products from clothing to home goods. Customers rave about the excellent service and gift wrapping!

Rindfleisch Flowers  has been in downtown Beloit for more than 100 years and is a full-service florist featuring beautiful fresh cut flower arrangements and a large selection of green and blooming plants.

Rock County Rocks and Gems is a rare shop that carries crystals and minerals from all over the world. In addition, you can find jewelry, rings, bracelets, sage, and incense.

Stanton Shoes

Stanton Shoes is a classic shoe store in the heart of Downtown Beloit! They are celebrating 110 years with the same family and same location. 

Turtle Creek Bookstore/Barnes & Noble offers Beloit College apparel and gifts. They also serve coffee and have a charming sitting area in an outside courtyard.

Walnut Creek Apparel & Gifts features customized and personalized gifts and apparel, awards, name tags, and more! They also offer laser engraving, screen printing, and embroidery.

Click here for more shopping ideas!


Experience Wisconsin’s 2nd-Largest Farmers’ Market

Downtown Beloit Farmer's Market

The Downtown Beloit Farmers’ Market is another special occasion that Beloiters are proud of. It is currently the second-largest market in the state – second only to Madison. The open-air market is held rain or shine and bursts at the seams every Saturday from 8 am to 1 pm from May through October. The Market continues to grow with more than 100 vendors weekly. Items include local produce, organics, baked goods, honey, and jams & jellies. Shoppers will also find bedding plants, fish, meat, eggs & cheese, fresh flowers, artisan crafts, scents & skin care!

Get more information about Farmers’ Market here!


Bon Appétit

Downtown Beloit is filled with a variety of unique and exceptional dining options! A gourmet burger bar, and Mexican, Italian, Vegetarian, & Gluten- free fare are just some of the available options!

Here are a few of our favorites to check out when you’re downtown.

Velvet Buffalo Café, located inside Hotel Goodwin, is a chic wine bar. The café features a carefully-curated selection of wines by the glass, as well as an extensive bottle list from all parts of the globe. Complement your wine selection with small plates and stone-fired pizza made with fresh, local, and hand-crafted ingredients. They also host several special events on the roof top of the hotel and outdoor seating.

Dining in Beloit at Velvet Buffalo Café
Velvet Buffalo Café

Merrill & Houston’s Steak Joint is a traditional steak house nestled in the heart of historic Downtown Beloit. It features an outside patio along the Rock River. If you are a music lover, you can enjoy free live performances every Friday from 8-10 pm.

gluten free options in beloit at truk't
Gourmet Street Tacos at Truk’t

Truk’t Street Tacos, Tequila and Whiskey has quickly grown into a hot spot for lunch, dinner, and happy hour! The menu features flavors from around the world found in their street tacos, tequila and whiskey selection. In addition, they offer unique craft cocktails—including scotch and mezcal. The laid-back atmosphere is the perfect spot for socializing and tasting one-of-a kind recipes whether it’s the Peking duck taco, house-made tortillas, or their of more than 100 tequila and whiskeys! Enjoy live music at noon during the Farmers’ Market every Saturday May-October.

Domenico’s has a vast menu serving traditional Italian dishes and pizza. They also have a lunch buffet and salad bar. Be sure to have one of their unassuming cookies— they are delicious!

Fresco Fajita House is a cozy and bright Mexican restaurant in the heart of Downtown Beloit. Locals can’t get enough of their soups, margaritas, and of course, fajitas.

Lucy’s #7 Burger Bar has a trendy and hip atmosphere, incredible beer selection, and mouth-watering stuffed burgers and deep-fried cheese curds. With twenty Wisconsin beers on tap—and their famous “Tipsy” shakes— Lucy’s is a great place to kick back and unwind. In the summer, have your burger served to you at their outside dining area.

Lucy's #7 Burger Bar in Downtown Beloit

Zen Sushi & Grill is Beloit’s premier Japanese restaurant featuring fresh, authentic cuisine in a chic atmosphere. They offer lunch, dinner, cocktails, and take-out. Enjoy your meal while people watching on the outdoor patio.

Click here for more great dining ideas!


Party Hearty at a Downtown Event!

Grand Lighted Holiday Parade
Grand Lighted Holiday Parade

Downtown Beloit is notably eventful and lively throughout the year. Locals and visitors love seasonal events! For instance, Holidazzle in December, Halloween costume parade in October, Pops on the rock concert in July, or Beloit International Film Festival in February. Each event is auspicious in its own way.

Click here to check out the more exciting events scheduled throughout the year.

  • Events Calendar

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    Sat 22

    WELTY’S 14TH ANNUAL MAPLE SUGAR FEST

    February 22 @ 8:00 am - 12:00 pm
    Sat 22

    Blues Brothers Sing-Along at The Castle

    February 22 @ 7:30 pm - 9:30 pm


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